OUR BRANDS
PRO STANDARD
Pro Standard is a premium athletic fashion brand, with a distinct lifestyle approach to the sports licensed market. As the first minority-owned brand to become a licensee of all major sports leagues in North America, Pro strives to continue breaking barriers, disrupting the status quo, and creating product that authentically speaks to modern sports fans worldwide.
OFF WHITE
Established in 2013, Off-White is defining the grey area between black and white as a color. Under the brand name, seasonal men’s and women’s clothing collections, objects, furniture, and publications are articulating a current cultural vision. Collections are embedded in a recurrent backstory, with an emphasis on creating garments that have an identity by design. Servicing both the Off-White main label as well as the Off-White diffusion line (L/AB), Maxima has earned the global rights for the mark across all channels of distribution.
FREEZE
Leveraging a portfolio of hundreds of licensed properties, Freeze blends the best of music and entertainment culture with the best of fashion and streetwear culture. Playful designs meet premium techniques, modern fits, and elevated fabrics in a refreshing spin on streetwear that doesn’t take itself too seriously.
THE INCUBATOR
A platform for emerging designers to turn their ideas into brands. Offering design, production, sales, distribution, and marketing solutions, our incubator has launched over 30 streetwear brands. We consistently identify market gaps for young talent to fill, and strive to create life-changing opportunities for creators to become entrepreneurs.
